As internationally recognized experts in behavioral economics and behavioral finance, UpsideRISK delivers litigation support and expert witness services to the legal community:

• Human Factor Risk Analysis
• Intellectual Property
  
  

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Our Human Factor Risk Analysis has been used by prominent American law firms in multibillion-dollar litigation in state and federal court, including the largest environmental catastrophe in U.S. history and a major pharmaceutical product liability class-action concerning the risk of side effects associated with one of the world’s highest-grossing prescription drugs:

• Risk Tolerance / Risk Appetite
• Risk Culture
• Perception of Risk
• Behavioral Biases
• Risk Communication
  
  

Our Intellectual Property services pair behavioral economics expertise with sound survey and rigorous market research design to deliver exceptional contingent valuation damages assessment and expert testimony for apportionment of value in patent litigation: 

• Apportionment of Value
• Contingent Valuation
  
• Damages Assessment / Damages Analysis
  
• Reasonable Royalty

In addition, we also provide general apportionment of value services as well as rebuttal testimony to counter damage assessments provided by opposing parties.  Further details can be found in the PDF file below.



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