Key Risk Factor #10:  Status Quo Bias
  
Status Quo Bias causes people to be overly cautious and provides them with a strong incentive to avoid risk.
  
People do not like loss and often avoid circumstances that may hasten it. This defensive predisposition can lead to status quo bias which is a tendency for people to resist change even if it is their best interest to do so. It may also cause people to miss opportunities that they later regret.
 
 
 How Are You Managing This Risk?
 
 

 
 
BLIND SPOTS
Blind Spots is a behavioral finance-based assessment that reveals a person's behavioral biases and risk tolerance
 
Blind spots are areas that are difficult to see. It is like having spinach in your teeth: you do not know it exists unless you see it yourself in the mirror or until someone points it out to you. Our innovative new assessment, Blind Spots helps to reveal the psychological factors that can lead to poor investment decisions.  Becoming self-aware of your own blind spots helps you to guard against them when making investment decisions.  Helping others see their blind spots improves performance and reduces the risk of legal liabilities that are sometimes associated with errant decisions.

In addition, UpsideRISK serves as a business development consultant through strategic alliance with Australian company FinaMetrica, the worldwide leader in psychometrically-based risk profiling solutions for financial advisers. The FinaMetrica risk profiling system is based on the psychometric assessment of personal financial risk tolerance.  


BLIND SPOTS FAQs:

The Science
Blind Spots is authored by Emory University economics professor C. Monica Capra and UpsideRISK's Founder and CEO, Tyler D. Nunnally. 
 
Professor Capra is a renowned expert in behavioral and experimental economics and has published extensively on the topics of risk and decision making. She received her Ph.D. from the University of Virginia and joined the Economics Department at Emory University in 2003.
Click the link to view Professor Capra's bio
 
Mr. Nunnally gained expertise in behavioral finance and risk tolerance while working in England for a spin-off consultancy of Oxford University. He is able to leverage over 20 years of entrepreneurial and global business experience to transfer the principles of behavioral finance to practice. He earned a Master's in International Business, graduating with Honors, from the University of St Andrews in Scotland. Click the link to view Mr. Nunnally's bio
 
 
How Are Behavioral Biases Assessed?
Research shows that people have difficulty judging risk because they often miscalculate probabilities (i.e. "'odds" or "chances"). We assess competencies in these areas and test for behavioral biases that are known to contribute to poor investment decisions, such as:
  • Overconfidence
  • Short-term Thinking
  • Status Quo Bias
  • Confirmation Bias
  • Framing Effects
  • Herding
 
How Is Risk Tolerance Assessed?
Risk tolerance is the level of comfort with which a person takes financial risks. While some embrace risk, others try to avoid it at all cost. Assessment results are indicative of the degree to which a person likes or dislikes risk when compared to others.
 
 
Can Blind Spots Be Used With Other Assessment & Evaluation Tools?
Blind Spots' predictive powers allow you to see how a person will likely behave when making decisions that involve risk. It is to risk profiling what Myers-Briggs is to personality testing. But instead of competing against personality measures it actually complements them. A person's risk profile is the missing piece of the puzzle that enables you to take a truly "whole person approach" in assessment.
 
What Do I Get And How Is It Delivered?
A respondent takes the assessment online. It takes about 15 minutes to complete. After the respondent completes the assessment the individual's unique risk profile is algorithmically computed and scored. It is then compiled into a comprehensive report and delivered to you via email.
 
Can Blind Spots Be Adapted to Meet Our Specific Needs? 
Yes, we are able to adapt Blind Spots to meet your organization's specific needs and can translate it into your language of choice. In addition, we can white label it and have the assessment validated in accordance with your organization's own population, specifications and purposes.



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