 "Ultimately the decision about whether or not you take a given risk, I think, is really a human judgment call in every sense of the word". -Ken Griffin, CEO, Citadel Investment Group LLC (managing one of world's largest hedge funds) Source: Ascent of Money, PBS Special, 2009. About UpsideRISK
As a specialist in behavioral finance and behavioral economics, we apply economic risk and decision analysis across a wide range of practice areas:
Management Team Tyler D. Nunnally Founder & CEO 
* Subject matter expertise gained at Oxford University * 18+ years global business and entrepreneurship experience * Masters in International Business, University of St Andrews (Scotland) Contact Details: Phone: +1.404.320.6047Email: tnunnally@upside-risk.com
* Expertise in psychometric assessment design and validation
* Fortune 500 experience in workplace behavior * Ph.D. in Industrial and Organizational (I/O) Psychology, University of South Florida See full bio here Professor C. Monica Capra Scientific Adviser * Associate Professor at Emory University * Expertise in experimental and behavioral economics * Ph.D. in Economics, University of Virginia See full bio here Advisory Board
Gerald A. Bush, Ph.D.
* Former Chairman & CEO of Top 100 consultancy *
Expertise in decision science and risk analysis
* Ph.D. in Biochemistry, Georgia Institute of Technology
Previously, Gerald founded Decision Strategies, Inc. to consult on the creation of innovative business strategies, dealing with complex decisions and capturing value through effective implementation. Typical clients have included major players in the medical devices, pharmaceuticals, transportation, technology, oil, gas, chemicals and utilities industries. His work included creation of novel product and service concepts, development of cost-advantaged operations, decisions on global alliance marketing plans, organizational redesign and integration of acquisitions, decisions on major capital investments, resolution of labor-management issues and investment in information technology strategies.
Gerald’s specialty with clients is in the education and coaching in the culture of rational decision-making, strategic analysis and future thinking enabled through professional facilitation to assure alignment and action. His corporate background before founding the two consulting groups included 15 years in research management, product design, quality systems development and strategic planning roles. Gary was an executive in the healthcare industry with responsibility for technology licensing and new venture development in the biotechnology and innovative medical device arena.
Recently, Gary has been an advisor for an internet startup, served as a member of the board of advisors for the Georgia Tech School of Sciences, and as a principal in an alternative energy venture. He is also the Georgia State Chair of the Society of International Business Fellows, an organization focused on the promotion of global business and social issues. Gerald is a graduate of the Georgia Institute of Technology with a Ph.D. degree in biochemistry. He has also earned a BA degree at Hartwick College in New York. He is an invited speaker for the Institute for Operations Research and Management Sciences, the Decision Analysis Affinity Group, and the NYU Stern School for Business. Professor James C. Cox
* Noah Langdale Jr. Chair in Economics at Georgia State University *
Expertise in experimental and behavioral economics
* Ph.D. in Economics, Harvard University James C. Cox is a Georgia Research Alliance Eminent Scholar and Noah Langdale Jr. Chair in Economics at Georgia State University. Professor Cox conducts basic and applied research in experimental and behavioral economics. His recent co-edited book titled Risk Aversion in Experiments presents frontier research on theory and experiments for decisions under risk and on econometric methods for analyzing risky choice data. His recent publications include professional journal articles reporting theoretical and experimental research on large-stakes vs. small-stakes risk aversion and on conceptual measures of behavioral criteria for decisions under risk.
Professor Cox’s experimental and behavioral research on applications of risk aversion has included work on revenue generating properties of alternative types of auction markets and tests of predicted strategic equivalences, with articles published in the American Economic Review, the Journal of Finance and many other outlets. He has conducted theoretical and experimental research on behavioral phenomena, such as the winner’s curse, that characterize risky auctions.
Professor Cox has conducted research on integration of portfolio choice and consumer demand theories, public expenditure theory, credit rationing, energy policy, economics and political economics of minimum wage legislation, auction markets, job search models, decentralized mechanisms for control of monopoly, the utility hypothesis, the preference reversal phenomenon, procurement contracting, the lottery payoff experimental procedure, topics in social epistemology and legal theory, and group vs. individual behavior in strategic market games and fairness games. His current research includes work on theoretical modeling and laboratory experiments with: trust, reciprocity, and altruism; small- and large-stakes risk aversion; e-commerce with combinatorial demands; voluntary contributions to public goods; common property investments; and centipede games vs. Dutch auctions.
Professor Cox’s work has been regularly funded by the National Science Foundation. His recent grants include one supporting research on “IT Enhanced Market Design and Experiments” that is collaborative with a grant to the LEEPS Lab at University of California at Santa Cruz and IBM’s Almaden Research Center and another for research on “Asymmetric Power in Paired Common Pool and Public Good Games: Experiments, Institutions, and Behavior” that is collaborative with a grant to the Workshop on Political Theory and Policy Analysis at Indiana University. Two other recent grants from the National Science Foundation provided support for creation and national dissemination of EconPort (http://www.econport.org/) an economics digital library and virtual laboratory created by Dr. Cox and his colleagues. EconPort contains an extensive collection of economics educational material and online software for conducting behavioral experiments.
Professor Cox has a Ph.D. in economics from Harvard University. He is a former president of the Economic Science Association and incoming (as of November 2009) president-elect of the Southern Economic Association. He is the founding Director of the Experimental Economics Center (http://expecon.gsu.edu/) at Georgia State University. His previous positions include appointments as Arizona Public Service Professor and Director of the Economic Science Laboratory at the University of Arizona.
Lawrence J. DeAngelo
* Managing Director at SunTrust Robinson Humphrey * Expertise in private equity and investment banking
* Masters in Business Administration, Yale School of Management Larry DeAngelo is a Managing Director at SunTrust Robinson Humphrey, an Investment Bank based in Atlanta, GA. Prior to joining SunTrust in February 2010, Larry was a Managing Director with Roark Capital Group, a private equity firm based in Atlanta, GA. Roark has $1.5 billion in capital under management and specializes in business and consumer companies with attractive growth prospects.
Before joining Roark in April 2005, Larry was a Partner and co-founder of Peachtree Equity Partners, a $110 million private equity fund based in Atlanta, Georgia. Prior to forming Peachtree, he was a Managing Director of Wachovia Capital Associates, the private equity arm of Wachovia Bank. During his tenure at Peachtree and Wachovia, Larry was responsible for originating, structuring, executing and managing investments in the financial services and niche manufacturing sectors. Prior to Wachovia, Larry worked at Seneca Financial Group, a merchant bank in Greenwich, Connecticut and before that in the Corporate Finance Department at Kidder, Peabody & Co. in New York.
Larry graduated from the Yale School of Management with an M.B.A. in Finance and graduated Magna Cum Laude and Phi Beta Kappa from Colgate University with a B.A. in Economics.
Larry is also the Chairman of the Compensation Committee and member of the Board of Directors of Marlin Business Services Corp (NASD: MRLN).
Richard V. Lawry  * Chairman & Managing Director of EGL Holdings * Expertise in global mergers & acquisitions and corporate finance * Advised on over $1 billion in M&A deals Richard Lawry qualified as a Chartered Accountant in England. After a period at what is now KPMG, he joined BICC plc, a Global Cable manufacturing business, quickly rising to become Divisional Accountant at the Capacitor Division. He then held senior management roles at two UK quoted PLCs, when, in 1979, Richard joined the engineering group, Glynwed International plc, with a brief to lead an international expansion drive outside of Europe. This resulted in a series of acquisitions in the USA and Australia and a joint venture in South Korea.
In 1981, Richard was appointed to head up Glynwed’s US operations, which he headquartered in Atlanta, and where he and his wife have resided ever since. The Group consisted of some 9 industrial companies, located across the country, and from Chicago in the north to Mobile, AL in the south. After some seven years with Glynwed, Richard founded his own M&A Advisory practice focusing on advising small to medium sized UK based publicly quoted companies, which, at that time, were underserved by the major investment banks, on expanding into North America via acquisition. The practice grew, and on the back of the relationships formed, expanded into the handling of divestitures of US based non-core operating units of certain clients.
In 1988, Richard merged his firm with the Corporate Finance house owned by Dr. David Ellis, to form EGL Holdings, also based in Atlanta. EGL has two streams of business; M&A Advisory (and Corporate Finance), and Private Equity, from which was spawned a fully licensed SBIC. Overall, Richard has advised on over 75 transactions valued in excess of $1 billion; these include cross border, purely US domestic, and purely pan European transactions. In 1993, Richard advised the management of Atlanta Arrangements, Inc., a leading destination management company, on its MBO from Norrell Corporation. He became an investor, Board member, and part-time CFO. He is also an investor and Board member of Airo Wireless, Inc., an early stage business that develops proprietary software and mobile devices specifically engineered to the ruggedized requirements of Industrial, Public Safety, Military, and Government organizations.
Richard is a prominent member of Atlanta’s civic and transatlantic business communities. He served on the Board of the Alliance Theater (part of the Woodruff Arts Center) for 13 years, is a co-founder and past President of the British American Business Group, and a member and past President of the Association for Corporate Growth. He is also a member of Rotary International. |
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